TG Barker | Markov SEO Consultant Serving London from Slough.

Why does Google rank one website above another?
Let’s cut through the mystery and crystal ball gazing with Markov-based ranking models.

No guesswork SEO using markov modelling

Markov analysis simply looks at how websites move between ranking positions over time — grounded in the same probability-based models that underpin Google’s ranking systems — helping us predict what actually pushes a site upward instead of guessing.

Gordon Barker has worked as an SEO consultant since 1997, long before Google came to dominate search. He has spent decades inside search ranking systems, watching them evolve from simple indexes into today’s AI-driven engines.

Based near London in Slough, TG Barker provides technical SEO consultancy focused on how Google actually evaluates websites. Rather than relying on keyword-only tactics, the work centres on structure, semantic relevance, and internal authority flow — aligning optimisation with modern, AI-driven search behaviour.

Search visibility is not accidental; it is engineered. Every SEO strategy is shaped around the market, the competition, and the way search systems behave today, with transparent methods and measurable outcomes.

Testimonial: Gordon Barker and his company exceeded our expectations. His expertise in SEO helped us climb Google rankings, ensuring visibility for our clients. Gordon’s thoughtful approach, creative ideas, and professionalism made him a pleasure to work with. We wholeheartedly recommend him to anyone seeking exceptional marketing services.”
— Mark Cowne, London, CEO, Kruger Cowne Limited.

Demystifying Google’s SEO — What Actually Drives Rankings

I work with businesses across London and the UK in competitive markets where search visibility cannot rely on guesswork. Rather than following short-lived trends, my work focuses on understanding how Google evaluates websites as connected systems — where structure, relevance, and authority interact.

As search continues to evolve with AI, this systems-based approach becomes increasingly important. By analysing internal relationships, semantic relevance, and authority flow, SEO decisions can be made with greater clarity and consistency.

Whether the goal is to strengthen local visibility, compete in a demanding niche, or improve the performance of an existing website, the focus remains the same: building stable foundations that support predictable, long-term progress.

You can explore how this approach is applied in practice on the Services page, review scope and commitment on the Pricing page, or read a detailed explanation of how Google evaluates websites in the latest article.

Testimonials: Letters from clients who speak for themselves:

Gordon Barker is a highly skilled professional with deep expertise in SEO, web data, and analytics. He brings not only technical prowess but also strategic marketing insight, making him an invaluable asset to any team or project. His delightful personality and sense of humor make working with him a pleasure. I highly recommend Gordon to anyone seeking top-notch digital marketing services.”
Asheen Dayal, Group Chief Marketing Officer, Bothongo Group

Gordon Barker’s contributions to our businesses were transformative. From developing a cutting-edge stock management system to optimizing our websites, Gordon’s innovative work significantly improved our processes. His exceptional skills and professionalism make him a standout in his field. I would gladly provide a verbal reference for anyone interested in learning more about his impactful work.”
John Rayner, Acting General Manager, Bidvest Burchmores

Over the years, I have had the pleasure of seeing Gordon and his company excel in various capacities. His innovative and out-of-the-box thinking consistently made a positive impact, whether as an ad man or as a pioneer in web development. His work on a website and communication platform for the printing industry was exceptional, earning high praise from industry leaders. Gordon’s dedication and talent are unmatched, and I wish him continued success.”
Graham Langmead, Retired Marketing Consultant to the Printing Industry

While I was with EMA Partners SA, Gordon added immense value to our online marketing efforts by sharing his deep expertise, especially in the area of website search optimisation. I can recommend him without reservation.
Chris Hardy
Managing Partner at EMA Partners

Highly professional, creative and focused individual. Company has achieved some noteworthy accolades in Web Design

Eric Hackett CIO Adivisor,

IT Services specialist, COBIT and ISO27001 certifiedCIO Adivisor, IT Services specialist, COBIT and ISO27001 certified

Gordon is an amazingly talented, creative and reliable man, always a pleasure to do business with him.
Ludi De Klerk
Manage sectional title

You can tell from these testimonials most of my clients end up as friends. That’s actual friends and not like friends on Facebook but in true life!

Where to go next

If you’d like to explore further, the pages below cover different aspects of how I work:

  • SEO Services
    An overview of technical, content, and structural SEO, and how optimisation is aligned with how Google evaluates websites.

  • SEO Pricing & Packages
    Clear pricing and scope, designed to help businesses understand commitment before proceeding.

  • Industries Served
    Examples of how SEO strategy is adapted across different sectors and competitive environments.
  • Contact
    If you’d like to discuss your website or understand whether my services are a good fit, you can get in touch directly.